All case studies

Healthcare · Canada · 2025

Meridian Dental Group

No-shows halved and the reactivation journey filled 340 previously empty appointment slots in the first quarter.

340

Slots recovered in Q1

9.4%

No-show rate

11

Clinics live in 5 weeks

Scope

  • SMS automation
  • Reactivation campaign
  • Reporting

Stack

  • Pulse SMS
  • Twilio
  • Node.js

Challenge

Eleven clinics, eleven front desks, and a no-show rate of 19% that nobody had time to chase.

Solution

Pulse SMS reminders with two-way rescheduling, plus a reactivation journey for patients who had not booked in 14 months.

Result

No-shows halved and the reactivation journey filled 340 previously empty appointment slots in the first quarter.

Similar problem?

We have probably built something close to this.

One call, 30 minutes, no deck. You leave with an honest read on whether software is the right fix and what it would cost.

Talk it through with us